Friday 19 July 2013

Information About Data Mining

The potential offered by data mining can be included in the category of the processes of the commercial enterprises and looking for information is not a purpose itself, but it is a very useful process if it is transformed into a real action. Thus, enterprises can choose to react to the different situations created by reality, such as the reduction of the number of customers, the loss of certain markets and so on. The next step after making this choice is the proper exploitation of the data, using different algorithms.

Very often, data mining turns out to be a complete failure and not a success, the measures adopted bot always being appropriate for the information obtained. All these elements which are mentioned above lead to the idea that there is a cycle with data mining and that there are four stages when it comes to this process.

First of all, you have to define the commercial possibilities and the data. Then, you have to get information from the existent data collections using data mining techniques, after which you have to make decisions referring to the subsequent actions using the results you obtain. Last but not least, you have to measure your results properly in order to identify other ways of exploiting the data, too. Of course, you should only be looking at the concrete results because the rest of them can meddle with the outcomes and can alter the quality of the ones you should be getting. Therefore, if you take these steps into consideration, you should be properly using data mining in administrating the activity of your company.


Source: http://ezinearticles.com/?Information-About-Data-Mining&id=5214925

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