Wednesday 21 January 2015

What is Blog Content Scraping?

Blog content scraping is an act usually performed with scripts that extract content from numerous sources and pulls it into one site. It is so easy now that anyone can install a WordPress site, put a free or commercial theme, and install a few plugins that will go and scrape content from selected blogs, so it can be published on their site.

Why are they Stealing my Content?

Some of our users have asked us why are they stealing my content? The simple answer is because you are AWESOME. The truth is that these content scrapers have ulterior motives. Below are just few reasons why someone would scrape your content:

•    Affiliate commission – There are some dirty affiliate marketers out there that just wants to exploit the system to make few extra bucks. They will use your content and other’s content to bring traffic to their site through search engine. These sites are usually targeted towards a specific niche, so they have related products that they are promoting.

•    Lead Generation – Often we see lawyers and realtors doing this. They want to seem like industry leaders in their small communities. They do not have the bandwidth to produce quality content, so they go out and scrape content from other sources. Sometimes, they are not even aware of this because they are paying some scumbag $30/month to add content and help them get better SEO. We have encountered quite a few of these in the past.

•    Advertising Revenue – Some folks just want to create a “hub” of knowledge. A one-stop-shop for users in a specific niche. If I had a penny for every time someone has done this with our content, then we would have a few hundred pennies. Often we notice that our site content is being scraped. The scraper always replies, I was doing this for the good of the community. Except the site is plastered with ads.

These are just a few reasons why someone would steal your content.

Source:http://www.wpbeginner.com/beginners-guide/beginners-guide-to-preventing-blog-content-scraping-in-wordpress/

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